Curiouser and Curiouser.
You are the Original Model.
We are experiencing a renaissance of creativity that is more human than ever.
Cannes 2026 Speaker
Eric Oldrin, Co-Founder of Original Model
Every media innovation in history has commoditized creativity. The Gutenberg. The Chamberlin. Le Daguerréotype. Each new instrument unlocked both human artistry and mediocrity. While many are using AI to commoditize creativity, it’s truly an instrument of expansive human expression.
Eric Oldrin, former Director of Emerging Platforms at Meta has led innovation across dozens of creative mediums. At Original Model, he and Tom Brown are building the future of marketing by developing an approach to amplify human creativity through technology, not replace it. Eric speaks to this intersection of innovation and ideas.
Directed by Human. Rendered by Robots.
Cannes 2026 Sessions
1) Art v. Robots. Creativity in the Age of AI
Hook:
With the advent of AI, it seems as if the machine is on the verge of replacing the human. It’s not.
Same as it ever was:
This is nothing new, from the written word to moving pictures.
And the immutable power of imagination is always at the core.
Art is Human Experience. Creativity is a collection of moments.
Art is Purposeful Intention. Creativity is a collection of choices.
Art is a Process of Discovery. Creativity can never be understood.
Take-Away:
Human experience is the driving force behind creativity for artist and audience.
2) The Medium is the Model. How ideas flow from understanding.
Hook:
We can build a model of every conversation, every idea, every datum and that liberates creativity.
Information is inspiration:
Traditional marketing was linear —> Modern marketing is a system
Ideas are no longer a revelation —> They are an iteration.
Ideas are built in realtime —> Everywhere, everything, all at once.
The secret is to keep a human vision in tact. Creative direction matters.
Take-Away:
Ideas are liberated by omniscient understanding but directed by human truth and taste.
3) The Edge of Innovation. Principles of go-to-market ideas.
Hook:
With every new medium, the most intrepid brands have an opportunity to define culture. Most do not.
Principles of Innovation:
Know your brand. Creative strategy is still critical. Build your Original Model.
Culture is quiet. Don’t follow trends. Start them.
Innovation is not technology. It’s how you use it.
Ideas matter more than ever. Tell a human story.
Partnerships build ideas. All ships rise in unchartered waters.
Take-Away:
Emerging technology offers exponential value for brands motivated by creativity and innovation.
Why this Perspective is Different.
Eric brings unique experience from the intersection of creativity and technology.
Creative Experience, as filmmaker and director
Platform Leadership, as former exec at Meta
Operator Views, as co-founder of Original Model
Hands-On Understanding of brands navigating creative innovation
Formats
Available for:
Keynotes
Panel Talks
Hackathons
Client Meetings
Selected Speaking Highlights
Featured Speaker at Cannes Lions for Meta
Featured Speaker for Big Brain SF Lecture Series
Featured Speaker at Annecy Film Festival
Featured Speaker at Cartoons on the Bay
Panel Speaker at Animation World Summit
